Practice-area campaigns. Real intake-call tracking. TN bar friendly copy. Brand-name defense so the other guy doesn't buy your searches. We'll tell you if the math doesn't work.
Legal CPCs are some of the highest in any industry, brand-bid wars are constant, and TN bar rules govern what an ad can say. We split keyword groups by practice area, defend your firm name, and review every ad and landing page against state advertising rules.
These show up in nearly every firm account we audit before we take it over.
A bid on "lawyer Memphis" pays $80 for free-advice seekers. We route by practice area and trim relentlessly.
If a rival firm runs ads on your name and you don't, you're paying for them to take your clients. We defend the brand search.
Each search needs its own landing page that converts. PI clicks shouldn't land on a general page.
We track calls of a real duration and qualified form fills, tied back to keyword and ad group, so you know what produces cases.
We send a short monthly video that walks through what ran, what worked, and what we changed.
Everything below is included in a standard month. Nothing here is an upsell.
Tight ad groups by practice area, intent-mapped keywords, negative lists, ad copy written for the moment of search.
Ads on your own firm name so a rival can't intercept clients searching for you.
GA4 and Google Ads conversions tied to call duration and qualified form fills. We test it before we trust it.
PI lands on PI. Family law lands on family law. Built on WordPress or Divi.
We listen to a sample of calls with privilege in mind. If ads pull bad fits, we tighten targeting and copy.
Every ad and landing page reviewed against the Tennessee Rules of Professional Conduct on lawyer advertising.
We look at the account, the search terms, the landing pages, and your sales process. You get a written read of what is wasting money and what is working.
New campaign structure, tight keyword lists, ad copy, negatives, and tracking. Landing page recommendations or builds, depending on what you need.
We watch the first thirty days closely. Real conversions, real call quality, real cost per lead. Not vanity metrics.
Every month: Cut the waste. Put more into what produces jobs. Test new angles. You get a video report at the end of each cycle.
Real quotes from real clients. Read all of them on Google or Clutch.
I went from not ranking at all to showing up in the top 3 for my city.
Jaime L. SmithOwner, Workers' Comp PracticeThe strategies were actually tailored to what we needed. Lead volume went somewhere we hadn't seen before.
John McArthurVP, Sales & MarketingThe reporting is the part I didn't know I was missing. I finally see what's working.
Chris ColesDirector of Sales & MarketingIf it's not a fit, we'll tell you. Month to month. We pick up: 901-522-5002.
Most firms need $5,000 to $20,000 a month in media to compete, plus management. Personal injury runs higher. Estate planning and family law can start lower. Lower than $5,000 and the data takes too long to be useful for most practice areas.
Calls in the first week or two. A real read on cost per signed case around day thirty, once we have enough conversion data. Real optimization in months two and three.
Yes. We know the Tennessee Rules of Professional Conduct on lawyer advertising and draft to comply. No promises of specific outcomes, no "best lawyer" claims, testimonials handled correctly.
No. Month to month. We ask for a fair ramp-up window so we can prove the work.
A short monthly video plus a live dashboard. We walk through cost per signed case, what we changed, and what's next.
Both, eventually. PPC turns on faster and gives you control of the result. SEO compounds. If you need intake this quarter, start with PPC.
Send the account or a URL. We'll look at the ads and tell you if it's worth spending.
Or call 901-522-5002.
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