Plumbers, HVAC, electricians, roofers, contractors. Tight keyword lists. Real call tracking. Pages that match the search. If it's not worth spending, we'll say so before you spend.
These show up in nearly every account we audit before we take it over.
Google's default is to spend your money on searches you'd never approve. We pull a search-terms report on day one and cut the noise before we scale.
If you can't tell which campaign produced the call, you can't decide what to keep. We set up call tracking and tie it back to keyword and ad group.
Your homepage is for everyone. A Google Ads click is for one search. We build landing pages that match the keyword and the intent.
We track form fills and calls over a real duration.
We send a short monthly video that walks through what ran, what worked, and what we changed.
Everything below is included in a standard month. Nothing here is an upsell.
Tight ad groups, intent-mapped keywords, negative lists, ad copy written for the searcher.
GA4, Google Ads conversions, and call tracking wired in correctly. We test it before we trust it.
We tell you exactly what to change, or build the page on WordPress or Divi if you want us to.
A short Loom that walks through the account. You'll know what changed and why.
We listen to a sample of the calls. If your ads pull people who were never going to buy, we tighten targeting and ad copy.
Month to month. If it's working, you'll stay. If it's not, you shouldn't be locked in.
We look at the account, the search terms, the landing pages, and your sales process. You get a written read of what is wasting money and what is working.
New campaign structure, tight keyword lists, ad copy, negatives, and tracking. Landing page recommendations or builds, depending on what you need.
We watch the first thirty days closely. Real conversions, real call quality, real cost per lead. Not vanity metrics.
Every month: Cut the waste. Put more into what produces jobs. Test new angles. You get a video report at the end of each cycle.
Real quotes from real clients. Read all of them on Google or Clutch.
They're responsive. When I ask for something, it actually gets done.
I went from not ranking at all to showing up in the top 3 for my city.
Working with LAB has been straightforward. They explain what they're doing, and the work shows up.
If it's not a fit, we'll tell you. Month to month. We pick up: 901-522-5002.
For most Memphis service businesses we recommend $2,000 to $5,000 a month in media to start, plus management. Lower than that and the data takes too long to be useful.
Clicks and conversions in the first week. A real read on what's working around day thirty. Real optimization in months two and three. Anyone who promises results in week one is selling you something.
No. We work month to month. We just ask for a fair ramp-up window so we can prove the work.
A short monthly video plus a live dashboard you can open any time. No 40-page PDFs.
Both, eventually. PPC turns on faster and gives you control. SEO compounds. If you need leads this quarter, start with PPC. If you have time, run them together.
We'll say so. Sometimes the smarter move is local SEO, a website rebuild, or paid social. If Google Ads won't pay back, we'd rather lose the sale than waste your money.
Send the account or a URL. We'll look at the ads and tell you if it's worth spending.
Or call 901-522-5002.
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