We build and run Google Search campaigns for 3PLs, freight brokerages, carriers, and warehouses around Memphis and the Mid-South. Tight keyword lists. Real call and form tracking. Landing pages by mode and lane. Monthly video reports.
Half the searches that look like shipper queries are actually drivers looking for jobs. We split keyword groups by intent, negative aggressively, and route campaigns by mode (FTL/LTL, refrigerated, drayage, warehousing) so each dollar buys you a real shipper inquiry instead of a resume.
These show up in nearly every logistics account we audit before we take it over.
Many logistics accounts spend half their budget on people searching for jobs, not shippers. We negative those terms aggressively on day one.
We split keyword groups and ad copy so the wrong searcher self-rejects before they click.
Each mode needs its own landing page with the right proof, lane info, and quote flow.
We track real quote requests, calls of a real duration, and inbound that becomes a shipper account.
A 14-tab dashboard isn't a report. We send a short monthly video that walks through RFQs driven and what we changed.
Everything below is included in a standard month. Nothing here is an upsell.
Tight ad groups, intent-mapped keywords, and ad copy written for the searcher you actually want.
Heavy negatives on driver-job and load-board searches. Built up across accounts we've run.
GA4 and Google Ads conversions tied to quote requests, qualified form fills, and inbound calls. Tested before we trust it.
FTL, refrigerated, drayage, warehousing. Each lands on the page that fits its intent.
We listen to a sample of inquiries. If ads pull spot quotes you don't want, we tighten targeting and copy.
A short Loom that walks through the account. You'll know what changed and why, without parsing a dashboard.
We look at the account, the search terms, the landing pages, and your sales process. You get a written read of what is wasting money and what is working.
New campaign structure, tight keyword lists, ad copy, negatives, and tracking. Landing page recommendations or builds, depending on what you need.
We watch the first thirty days closely. Real conversions, real call quality, real cost per lead. Not vanity metrics.
Every month: cut what isn't paying, double down on what is, test new angles. You get a video report at the end of each cycle.
Real quotes from real clients. Read all of them on Google or Clutch.
The strategies were actually tailored to what we needed. Lead volume went somewhere we hadn't seen before.
John McArthurVP, Sales & MarketingThe reporting is the part I didn't know I was missing. I finally see what's working.
Chris ColesDirector of Sales & MarketingWorking with LAB has been straightforward. They explain what they're doing, and the work shows up.
Matt V. SihvonenArchitectMost companies need $4,000 to $10,000 a month in media to compete, plus management. Some niche modes can start lower.
Quote requests in the first week or two. A real read on cost per signed shipper around day thirty to sixty, since B2B logistics has a longer sales cycle.
No. Month to month. We ask for a fair ramp-up window so we can prove the work.
A short monthly video plus a live dashboard. We walk through RFQs driven, cost per inquiry, and what we changed.
Both, eventually. PPC turns on faster. SEO compounds. If you need shipper inbound this quarter, start with PPC.
We'll say so. If your growth lever is broker relationships or load-board strategy, Google Ads might not be where you should spend. We'll tell you.
Send a few details and we'll come back with a straight answer: whether Google Ads makes sense for your modes and lanes, what we'd start with, and roughly what it costs.