SEO & AI Search · Memphis Law Firms
★★★★★4.949 on Google · 5.0 · 20 on Clutch

Memphis SEO for law firms.

Practice-area pages written for the searches people actually make, in English, checked against TN bar rules. Google, Maps, and the AI tools people use to shortlist a lawyer.

  • ✓ Classic SEO plus ChatGPT, Google AI, and Perplexity, run together.
  • ✓ Plain-English practice-area content that ranks and is TN bar friendly.
  • ✓ We show you what AI engines say about your firm today.
The shift that's already happening

Clients increasingly ask an AI tool for a shortlist of firms.

If a model doesn't know your firm exists, you're invisible to that client. We get you showing up in those places. We match how people actually search now, on Google and in AI answers.

Google SearchGoogle AI OverviewsChatGPTPerplexityGeminiLocal Map Pack
Why most firms stay invisible

Five reasons your firm isn't showing up.

These come up in nearly every firm visibility audit we run.

01

Nothing on the site answers a real legal question.

AI engines and Google reward content that answers what clients actually ask. A wall of practice-area blurbs gives them nothing to quote.

02

No structured data.

Schema tells search and AI engines what your firm is, where, and what practice areas you take. Without it, you're leaving interpretation to chance.

03

Google Business Profile half-built.

For local legal searches, your profile is doing more work than your site. Missing categories, no reviews, wrong hours, you fall out of the map pack.

04

No idea what AI says about your firm.

Most firms have never checked whether ChatGPT or Perplexity recommend them, name a competitor, or get the facts wrong.

05

Content reads like a brief.

Keyword-stuffed practice pages don't rank and no client reads them. We write for the client first, structured cleanly for the machines.

What we do

Legal SEO and AI optimization, handled together.

The same work that helps your firm rank on Google is what gets you cited in AI answers.

⚡

Technical SEO foundation

Site speed, crawlability, clean structure, internal linking, and schema markup.

📢

Local SEO and GBP

Google Business Profile, local citations, reviews, and practice-area pages built to win Memphis legal searches.

📱

AI search (ChatGPT, Google AI, Perplexity)

Content and structure built for ChatGPT, Google AI, Perplexity, and Gemini.

✏

Plain-English practice-area content

Helpful, honest, TN bar friendly. Written for the client deciding whom to call.

🔍

Rank and AI mention tracking

Classic rankings and how often AI engines name your firm. You see movement.

📊

Monthly video reports

A short walkthrough of what's ranking, what AI says, and what's next.

Process

How it works

01

Audit

We check your rankings, your site health, your Google profile, and what AI engines say about you today. You get a written read of where you stand.

02

Fix the foundation

Technical cleanup, schema, local profile, and the structure that lets content rank and get cited. We do the unglamorous part first.

03

Build content

We publish pages that answer real questions and earn rankings and AI mentions. Helpful to a person, clean for a machine.

04

Track & expand

Every month we measure rankings and AI visibility, double down on what's moving, and target the next set of searches.

Reviews

4.9 on Google (49) and 5.0 on Clutch (20), and counting.

Real quotes from real clients. Read all of them on Google or Clutch.

★★★★★4.949 Google
5.0 · 20 Clutch
★★★★★
Top 3 ranking

I went from not ranking at all to showing up in the top 3 for my city.

Jaime L. SmithOwner, Workers' Comp Practice
★★★★★

The strategies were actually tailored to what we needed. Lead volume went somewhere we hadn't seen before.

John McArthurVP, Sales & Marketing
★★★★★

The reporting is the part I didn't know I was missing. I finally see what's working.

Chris ColesDirector of Sales & Marketing
Honest fit

Whether SEO fits your firm right now.

Worth it if…

  • → You want intake that keeps coming after you stop paying for clicks.
  • → You can give it months.
  • → You'll approve content.
  • → You want to show up when someone asks AI for a Memphis lawyer.

Probably not if…

  • ✗ You need intake this week. Start with Google Ads.
  • ✗ You expect to rank number one in a month. Anyone who guarantees that is bluffing.
  • ✗ You won't approve any content.

If it's not a fit, we'll tell you. Month to month. Fair warning: SEO needs a few months before you can judge it. We pick up: 901-522-5002.

Common questions

Questions we get on the first call.

How do ChatGPT and Google AI fit in for a law firm?+

It's the work that gets your firm mentioned when someone asks ChatGPT or Perplexity for a legal recommendation. A lot of it overlaps with good SEO: clear content, real authority, clean structure, accurate info across the web.

How long until SEO works for a law firm?+

Local and technical wins can show up in a few months. Competitive legal rankings take six to twelve months to really compound.

Can you get my firm into AI answers?+

We improve the odds substantially and we measure it. We check what AI engines say now, fix the content and signals they rely on, and track whether mentions go up. Anyone who guarantees a slot is bluffing.

SEO or Google Ads. Which first?+

If you need intake this quarter, start with PPC. SEO compounds over a year or more. Most firms do best running both.

TN bar compliance for SEO content?+

Yes. Every page we publish is drafted against the Tennessee Rules of Professional Conduct on lawyer advertising.

What does reporting look like?+

A short monthly video walking through rankings, AI visibility, what we published, and what's next. Plus a dashboard you can open any time.

Talk to us

Tell us what you want the firm to show up for.

Send a few details. We'll come back with where you rank now, what we'd do first, and if SEO is the right move right now.

Michael Newsome, founder of LAB Digital Creative
Michael NewsomeFounder. You'll work with Michael directly, start to finish.

Or call 901-522-5002.