Homeowners search Google for "plumber near me." They also ask ChatGPT, Google AI, Perplexity, and Gemini for a recommendation. We get Memphis service businesses showing up in both, with content and structure built to be quoted, not buried.
A growing share of homeowners ask an AI tool before they ever open a results page. If a model doesn't know your business exists, you're invisible to that buyer. We optimize for how people actually search now, on Google and in AI answers.
These come up in nearly every visibility audit we run.
AI models and Google reward content that answers what homeowners actually ask. A page of vague service blurbs gives them nothing to quote.
Schema tells search engines and AI models what your business is, where it is, and what services you offer. Without it, you're leaving the interpretation to chance.
For local searches, your profile is doing more work than your website. Missing categories, no reviews, wrong hours, and you fall out of the map pack.
Most businesses have never checked whether ChatGPT or Perplexity recommend them, name a competitor, or get the facts wrong. We check, and we fix it.
Keyword-stuffed pages don't rank anymore and no human reads them. We write for people first, then make sure the structure is clean for the machines.
The same work that helps you rank on Google is what gets you cited in AI answers. We do both as one program.
Site speed, crawlability, clean structure, internal linking, and schema markup. The plumbing that lets everything else work.
Google Business Profile, local citations, reviews, and location pages built to win the searches your neighbors are making.
Content and structure designed to be quoted by ChatGPT, Google AI, Perplexity, and Gemini, so AI tools recommend you by name.
Plain English answers to the questions your customers ask. Helpful first, optimized second.
Classic rankings and how often AI engines mention you. You see movement, not just promises.
A short walkthrough of what changed, what's ranking, and what's next.
We check your rankings, your site health, your Google profile, and what AI engines say about you today. You get a written read of where you stand.
Technical cleanup, schema, local profile, and the structure that lets content rank and get cited. We do the unglamorous part first.
We publish pages that answer real questions and earn rankings and AI mentions. Helpful to a person, clean for a machine.
Every month we measure rankings and AI visibility, double down on what's moving, and target the next set of searches.
Real quotes from real clients. Read all of them on Google or Clutch.
They're responsive. When I ask for something, it actually gets done.
Chad GillillandOwnerI went from not ranking at all to showing up in the top 3 for my city.
Jaime L. SmithOwner, Workers' Comp PracticeWorking with LAB has been straightforward. They explain what they're doing, and the work shows up.
Matt V. SihvonenArchitectIt's the work that gets your business mentioned when someone asks an AI tool like ChatGPT or Perplexity for a recommendation. A lot of it overlaps with good SEO: clear content, real authority, clean structure, and accurate info across the web.
Local and technical wins can show up in a few months. Competitive rankings take longer, usually six to twelve months to really compound. SEO is the channel that keeps paying after the work is done.
We can improve the odds a lot, and we can measure it. We check what AI engines say about you now, fix the content and signals they rely on, and track whether your mentions go up. Anyone who guarantees a spot is bluffing.
If you need leads this quarter, start with Google Ads. SEO compounds over a year or more. Most businesses do best running both.
We work in clear terms with no long lock-in. SEO needs a fair runway, so we'll talk honestly about timeline up front.
A short monthly video walking through rankings, AI visibility, what we published, and what's next. Plus a dashboard you can open any time.
Send a few details and we'll come back with a straight read: where you rank now, what AI tools say about you, and what we'd do first. No canned pitch.