Shippers and procurement teams still search Google. They also ask ChatGPT, Google AI, Perplexity, and Gemini for shortlists. We get Mid-South logistics companies showing up in both, with content and structure built to be quoted, not buried.
Shippers and procurement increasingly use AI tools to shortlist providers. If a model doesn't know your company exists, you're invisible to that buyer. We optimize for how procurement actually searches now.
These come up in nearly every logistics visibility audit we run.
AI engines and Google reward content that answers the question. A wall of service blurbs gives them nothing to quote.
Schema tells search and AI engines what you do, where, and what credentials you hold. Without it, you're leaving interpretation to chance.
For terminal and warehouse locations, your profile is doing more work than the site.
Most companies have never checked whether ChatGPT or Perplexity recommend them, name a competitor, or confuse them with another carrier.
"Customer-focused solutions" doesn't rank. We write for the shipper deciding whom to email.
The same work that helps you rank on Google is what gets you cited in AI answers.
Site speed, crawlability, clean structure, internal linking, and schema markup.
Google Business Profile and citations for each terminal or warehouse location.
Content and structure designed to be quoted by ChatGPT, Google AI, Perplexity, and Gemini, so AI tools recommend you by name.
Helpful, honest, scannable. Written for the procurement lead deciding whom to email.
Classic rankings and how often AI engines mention you. You see movement, not promises.
A short walkthrough of what changed, what's ranking, and what's next.
We check your rankings, your site health, your Google profile, and what AI engines say about you today. You get a written read of where you stand.
Technical cleanup, schema, local profile, and the structure that lets content rank and get cited. We do the unglamorous part first.
We publish pages that answer real questions and earn rankings and AI mentions. Helpful to a person, clean for a machine.
Every month we measure rankings and AI visibility, double down on what's moving, and target the next set of searches.
Real quotes from real clients. Read all of them on Google or Clutch.
The strategies were actually tailored to what we needed. Lead volume went somewhere we hadn't seen before.
John McArthurVP, Sales & MarketingThe reporting is the part I didn't know I was missing. I finally see what's working.
Chris ColesDirector of Sales & MarketingWorking with LAB has been straightforward. They explain what they're doing, and the work shows up.
Matt V. SihvonenArchitectIt's the work that gets your company mentioned when a shipper asks ChatGPT or Perplexity for a shortlist. Overlaps heavily with good SEO: clear content, real authority, clean structure, accurate info across the web.
Local and technical wins can show up in a few months. Competitive rankings take six to twelve months to really compound.
We improve the odds substantially and we measure it. We check what AI engines say now, fix the content and signals they rely on, and track whether mentions go up.
If you need inbound this quarter, start with PPC. SEO compounds over time. Most companies do best running both.
We work in clear terms with no long lock-in. SEO needs a fair runway, so we'll talk honestly about timeline up front.
A short monthly video walking through rankings, AI visibility, what we published, and what's next. Plus a dashboard you can open any time.
Send a few details and we'll come back with a straight read: where you rank now, what AI tools say about you, and what we'd do first.